Design Choices

• The brand colors I chose convey stability, trust, and integrity.

  • Colors provide visual interest, represent the global outlook, and showcase the content.

• The logo uses a lightbulb metaphor for new ideas and breakthroughs. I wanted to create a logo that would connect the feeling of comfort with the feeling of learning and expanding the mind.

  • The True News site helps people become comfortable with a trustworthy website that provides accurate news.

  • The logo typeface uses Century Gothic font - it’s classic, has clean lines, and is modern.

• The site layout provides a central location for quality information.

  • The main content is in the center of the page with a few key elements in a simple layout.

  • It is intuitive to use for customers who are very unfamiliar with navigating websites.

  • Information is immediately available in the main section for customers who want to start with preselected options.

  • Customers who prefer to search specific information can find it organized into categories, content types, and world region.